🎯 Objective:
TikTok had always been PaleoLife’s most challenging channel. Our goal was to turn that weakness into a scalable performance opportunity.
- Successfully activated TikTok Shop and Ads, navigating strict supplement-category requirements.
- Integrated Shopify with the TikTok Seller Center to streamline product syncing and tracking.
- Built a multi-format content strategy using Shoppable Videos, Catalog Ads, Live Shopping, and Affiliate creators.
- Designed a full-funnel approach focused on both immediate conversions and long-term growth.
📈 Results
- TikTok evolved from an inactive channel into a stable new revenue stream powered by ads and affiliate-driven content.
- Steady profile growth without relying on daily organic posting.
- Daily sales generated through paid campaigns and affiliate videos.
- Optimized product catalog enabling dynamic ads and shoppable video performance.
- Increased brand visibility, combining awareness with a clear performance-driven strategy.
“Matías played a key role in getting our TikTok Seller Center approved and fully active... no small feat in the highly restricted supplements category. He also handled our ambassadors with exceptional clarity and organization, ensuring consistent content and strong sales.
His growth strategy for 2026 is sharp, scalable, and exactly what PaleoLife needs to keep expanding on TikTok Shop.”
Emanuel Colombo
CMO PaleoLife
