Lottoland
This case study is based on my direct experience as part of the Lottoland marketing team, where I led strategies in paid media and performance advertising. During this time, I helped align marketing execution with brand vision, transforming creative ideas into measurable results across multiple channels.
Objective
Lottoland entrusted me with one of their toughest challenges: turning underperforming display campaigns into a profitable acquisition channel in a highly regulated industry.
- Developed a performance-focused display strategy that aligned with strict iGaming and ASA compliance requirements.
- Implemented audience restructuring and creative optimization, building a scalable approach to prospecting and retargeting.
- Achieved break-even in under 90 days, a milestone considered rare for display campaigns within the company.
- Collaborated closely with design and analytics teams to continuously refine hooks, messaging, and placements.
- Established a sustainable long-term framework for traffic, acquisition, and creative testing.
📈 Results
- Achieved break-even on display campaigns for the first time in company history.
- Reduced CPA by over 70% in high-priority markets.
- Increased ROAS through segmented retargeting and dynamic creative optimization.
- Built a scalable system for lead generation and first-time deposits.
"This industry has many complexities, which we were able to work on perfectly together. We always received a great response regarding both technical and strategic aspects"
Petruta Pelin
Digital Marketing Manager
