Silence
We helped Silence rebuild their performance funnel from the ground up reducing acquisition costs by 70% and increasing conversion rates by 180%. Through advanced Meta Ads optimization, structured creative testing, and landing page improvements, we turned a slow-performing funnel into a scalable and profitable growth engine for one of Spain’s leading electric mobility brands.
The main objective was to generate high-quality leads for Silence’s electric scooters while lowering acquisition costs and improving the overall conversion rate. The brand needed a clear, measurable funnel that could scale efficiently across Spain.
To achieve this, we focused on:
- Building a high-intent acquisition system through Meta Ads
- Improving landing page performance and form completion
- Identifying bottlenecks and optimizing each stage of the funnel
- Increasing qualified lead volume while keeping costs under control
• 70% reduction in Cost per Acquisition (CPA)
Achieved through restructuring campaigns, refining audiences, and implementing performance-driven creative testing.
• 180% increase in overall conversion rate
Landing page improvements and a optimized user journey significantly boosted form submissions and lead quality.
• Higher CTR and stronger engagement across all ad formats
A structured testing system (static, UGC, and feature-focused creatives) consistently delivered more efficient traffic.
• Fully measurable and scalable performance funnel
We identified, fixed, and streamlined the entire lead journey, enabling Silence to scale their marketing budget with confidence.
We reduced our CPA by more than 70% and increased our conversion rate by 180% through a combination of smarter targeting, creative optimization, and landing page improvements. His strategic thinking and execution made a clear impact on our acquisition results.
