Burger King
I helped Burger King Switzerland optimize their Meta Ads structure and tracking setup to improve performance across key promotions. The project focused on building reliable attribution, refining campaign frameworks, and aligning creatives with the brand calendar to drive more efficient results.
🎯 Objective (From Matías’ Direct Experience)
Burger King needed to strengthen their digital acquisition and measurement capabilities across multiple markets in Switzerland. My role was to turn fragmented campaigns into a consistent, trackable, and performance-oriented system.
- Implemented a complete Meta Ads structure aligned with brand and promo calendars.
- Built a full tracking framework, including pixel events, custom conversions, and performance dashboards.
- Developed multi-format campaigns for store traffic, delivery partners and seasonal promotions.
- Coordinated with creatives and local teams to ensure messaging consistency and faster iteration cycles.
- Established clear testing and scaling principles to improve predictability across campaigns.
📈 Results
- Increased campaign efficiency through better audience structuring and creative alignment.
- Improved tracking reliability, enabling the team to measure performance and ROI with much greater accuracy.
- Boosted promo results with optimized campaigns during peak moments (launches, limited-time offers, holidays).
- Strengthened Burger King’s digital presence by combining brand messaging with conversion-focused setups.
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Eileen Francesconi
Senior Marketing Manager, Burger King EMEA
